I thought I’d write a short blog on how companies from all market sectors can channel the power of YouTube to increase their online profile.
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YouTube is the second largest search engine after Google. Therefore having video content online is an extremely important aspect of your SEO strategy. Obviously having a company profile video or videos showcasing your products is a massive benefit to you and your customers and I hope you have these already. What I thought I’d talk about is how to create a series of videos that may only be indirectly related to your services but hopefully would have mass appeal to the public.
Sometimes referred to as ‘video bait’, these videos would sit on your YouTube channel, so people watching them would be adding to your channel’s views and with appropriate links in the descriptions, as well as your logo at the end will help to build significant traffic to your main website and boost brand awareness. It is all about positioning your company and brand as informative market leaders, providing your customers with the right information to explore more about your company’s products and services.
These videos have the following benefits:
- Showcase your company’s products and services
- Differentiate from your competitors and position your company as a source of information and knowledge
- Build your brands presence
- Has enormous social media leverage
- Works well with SEO campaigns
- Normally quick and inexpensive to produce and can be produced in-house. Please bear in mind the better the production values the better the response and that you have to not undermine your brand image and values.
So what should be the videos subject matter? I always think ‘How To…’ videos are a great starting point. Use your knowledge to give handy tips to the viewers. You might be a company that manufactures Carpets, so a short video on how to prevent furniture leaving indentations on a carpet would be helpful to a wide audience of people or a recruitment firm that has a short series of videos on interview tips and techniques. A quick brainstorming session will come up with a suitable selection of useful videos, put yourselves in the customer/viewers mind and try to work out what they would like to see.
We have recently produced a series of ‘How To…’ videos in conjunction with All Eyes On You, a local beauty salon. So far this short simple series has had in excess of 150k views, this has clearly boosted our YouTube channel as well as building the client base for the salon. The videos show a step-by-step guide to various beauty and health techniques and proved to an invaluable visual tool for the masses of beauty technicians, their customers and general public.
If you would like any advice on any aspect of this topic, please give us a call.
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